RUSSELL WINFIELD'S LOST GRAPHIC

Russell Winfield is back with another limited launch with RIDE. Pretty crazy story behind this one, buckle up.

ABOUT THE PROJECT

While filming for Rough Around the Edges the production crew was digging through the RIDE archive boxes. Since these boxes hold the entire history of the brand, you’d think they would be labeled and organized. In true RIDE fashion, they aren’t. Rifle through these boxes and you’ll find old catalogs, never before seen photos, prototype designs, and original artwork for some of the most iconic RIDE graphics. Maybe even some stuff that would warrant an immediate “cease and desist” if we put them on boards today. Look hard enough and you’ll even find this original Ron Lemen painting, designed specifically for Russell’s board. Long story short, Ron painted this in the early ‘90’s for Russell, and it never saw the light of day. Until now. Pulling straight from the archives, we’re happy to share the newest Russell Algorhythm.

The Algorythm quickly turned into a team and staff favorite at RIDE. The versatility of this shape is unmatched.

This high-end all-mountain Directional Twin Standard Camber stick is designed to do everything. From park jumps to pow lines to high-speed groomers, this board won't disappoint. The Algorythm will feel comfortable and familiar to snowboarders looking to up their game. Quadratic Sidecut improves turn initiation/exit and edge grip. A Performance™ Core combines Aspen, Bamboo, and Paulownia wood to provide the perfect balance of strong and light while Carbon Array 5™ provides extra pop without adding stiffness.

This high-end all-mountain directional twin is far superior to some one-trick pony freestyle snowboard.

Russell was part of the original RIDE Team in 1992 and after a quick break from the snowboard world he is back and as stylish as ever. You can find Russell riding and working on creative projects all over the world. Russell is a true legend and has plenty of wisdom to pass along to the younger generation.

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