RIDE Japan Design House
In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. Most of the RIDE staff and team rotated through the house at some point in the winter. The entire product line was inspired by this unique place, the unique culture of Japan, and by some of the most amazing snowboarders and people in the world. Never before has a product line been designed in this way, and we will be telling this story to you before a single graphic is released.
This is different. This is important. This is RIDE.