Ride Snowboards Japan Design House

In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. See how the unique culture of Japan heavily influenced RIDE's designs for the season.

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In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. Most of the RIDE staff and team rotated through the house at some point in the winter. The entire product line was inspired by this unique place, the unique culture of Japan, and by some of the most amazing snowboarders and people in the world.