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RIDE Japan Design House

August 11, 2020

In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. See how the unique culture of Japan heavily influenced RIDE's designs for the season.

EXPLORE THE FULL STORY HERE 🇯🇵


In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. Most of the RIDE staff and team rotated through the house at some point in the winter. The entire product line was inspired by this unique place, the unique culture of Japan, and by some of the most amazing snowboarders and people in the world.


WATCH THE RIDE JAPAN DESIGN HOUSE VIDEO HERE

WATCH THE JAPANESE VERSION HERE

THIS IS DIFFERENT. THIS IS IMPORTANT. THIS IS RIDE

これは異なります。これは重要。これは乗り物です。

    THE UNIQUE CULTURE OF JAPAN. UNMATCHED

    日本のユニークな文化。比類のない。

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    Explore the full story HERE

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