Rated R Premiere Recap
Salt Lake City has been a central hub for both snowboarding and our team for over a decade, which made it a perfect place to debut our new project; “RATED R”.
Salt Lake City has been a central hub for both snowboarding and our team for over a decade, which made it a perfect place to debut our new project; “RATED R”.
RIDE Snowboards is proud to present Rough Around the Edges: 30 Years of RIDE Snowboards. This full-length documentary highlights some of the ups and downs of one of snowboarding's most prominent brands through in-depth interviews from dozens of current and former employees and athletes.
The global premiere of "Rough Around the Edges" went off last week and to say there were some snowboard legends in the house would be an understatement. Everyone from the brand founders, to original team riders, to in-house staff, to current riders were in attendance at this sold out show celebrating the 30 year history of RIDE Snowboards. Check the recap photos below, and keep an eye out for "Rough Around the Edges" releasing online soon.
In January 2019 RIDE moved our entire design team to live and work at the base of a mountain in Hakuba, Japan. We rented a house, built a studio in the garage, and got to work. See how the unique culture of Japan heavily influenced RIDE's designs for the season.