EXPLORE THE RIDE x AKOMPLICE STORY
We’re not perfect. We’ve done some dumb things over the years but that doesn’t mean we can’t be better. Today it should be clear to all snowboarders that if we don’t start making changes in how we live there won’t be snow for us to chase in the near future. The climate is changing, and we can do better.
The snowboarding lifestyle isn’t eco friendly. It never has been. We’ve got to get to the mountains on planes, trains, and automobiles. Chairlifts need energy. Houses need heat. The products we make use resources, create waste, and require transportation. There is an environmental cost to everything humans do. We can never eliminate that, but we can do better. We can create less waste, use less resources, build longer lasting products and work with people on the front lines of this battle to learn and change what we’ve been doing.
RIDE admires Akomplice and what they’ve done to build and run a sustainable business, so we partnered with them to make this limited edition Psychocandy. Their graphics help draw attention to the simple fact that we can all be a little bit better stewards of the earth. Regardless of your political or social stance on climate change, we can all agree that using less resources and build better products while still living and experiencing the world is a great step.
CHECK OUT THE LIMITED GRAPHICS BELOW
In addition to these 3 limited Psychocandy boards, RIDE also collaborated with Akomplice on a series of clothing pieces matching the same messaging as the snowboards. These designs call attention to climate change and encourage action to be taken and lifestyle changes to be made for the sake of our planet, and to save the future of snowboarding as we know it. Explore RIDE x Akomplice clothing HERE