Blake set out to create his perfect all terrain freestyle powder focused board, packed with pop, float, responsiveness, stability, and flow. Available in shops and online now, and be sure to watch more of Blake this fall in Brown Cinema’s "Toki Doki.”
Filmed and edited by Brock Nielsen
Additional Filming Colton Feldman & Harry Hagan
Photography by Oli Gagnon
Hailing from the mountains of Jackson Hole, Blake Paul has become a prominent figure in snowboarding. With an eye for natural terrain and an effortless blend of creativity, skill, and style, it’s no mystery Blake’s become a household name.
@blakepaul
The all-new Current features RIDE’s new Multi-Cam profile blending maneuverability, ease of use, pop, and stability into one board. we didn’t stop at camber profile though, the core of this is fully engineered to support the camber profile. With a medium amount of tortional flex between the feet the Current is easy to control while providing the stability you need on hill. The tip and tail are stiffer to pair with the camber sections, so you don’t tomahawk over the nose in pow or loop out off the tail on landings. The sidecut is a radial cut that’s set back on the board so the center of the sidecut matches the setback of the board. RIDE’s Slimewalls and linear carbon finish the Current off to be an all-mountain board that’s stable on the hardpack, floats in pow, and keeps you upright when the conditions try to buck you around.