After taking a long, hard look at other artistic collaborations across the industry, Ride’s designers took a step back and thought about the kind of collab they wanted on their ’09-’10 gear and decided to strike out in a new direction. Instead of teaming up with a hoity toity artist, Ride embarked on a collaborative project with Pam Neithercott’s third period art class at Denny Middle School (West Seattle, Wash.). Promoting both art and snowboarding within the local youth community, Ride sought out a nearby Seattle school with an art program in need and proudly donated funds for art supplies and provided an on-hill snowboard day for the kids.
The on-hill field trip took place Monday, March 30th. The Ride in-house crew met up with 20 Denny students at their school, hopped on the charter bus and headed up to the Summit at Snoqualmie. The weather and temp made it ideal for these first-timers, and with a good ratio of students to seasoned shredders, the kids were on the lift and riding in no time.
Special thanks go out to the Summit at Snoqualmie, Smith Optics and POW Gloves for their generosity and contributing to the success of the day. We have to also give props to the crew of in-house people that took time to teach and ride with the kids; all had a great time and your efforts made it possible. Last, but certainly not least, thanks to teachers, Pamela and Roxanna, and all the kids that participated, you guys are awesome and we hope to see you out there again soon!
Keep your eyes out in the 09/10 season for the Crush board, EX Franken binding, and the Strapper Keeper boot, featuring the art of Denny Middle School students.