Nineteen seasons. We've come a long way since our initial introduction of just four boards in the winter of 92/93. Chili peppers and sparkplugs were all the rage! What started as fairly basic beginnings turned into something very different. Early on, after a long day in the office, it was midnight "Pizza and Preston" sessions counting out screws and washers by hand to package as screw packs for our new line of Preston Bindings.
Countless adventures ensued, like getting bounced from a hotel in Munich after a late night Red Bull-fueled rager, rat fishing from the 3rd story window of a snowboard factory, and enduring the mayhem of what became known simply as the Debacle in the Desert. And that's not to mention the countless days of epic snowboarding that Washington's Cascade Mountains have to offer.
Without the passion for snowboarding and the fierce sense of family that exists among everyone associated with Ride (both past and present), things probably would have turned out a whole lot different. As snowboarders, we're driven to continuously innovate in order to make the activity we live for more fun. It's the ability to come together, as only true friends and family can, and turn something completely mundane into something truly memorable and ridiculously fun. This is true "Ride Style".
This fuels everything that happens at Ride - whether it's product testing or a summer sales meeting, a Ride High clinic or a research and development trip. Not unlike the old adage: "Anyone can bail you out of jail, but a true friend will be right there sitting beside you saying, 'That was awesome!'"
Nineteen seasons on the way to nineteen more.
Come join us ... Ride Style.